Cookie Policy
Last updated: 31 August 2026
This Cookie Policy explains what cookies and similar technologies we use on this website, what each one does, and how you control them. It forms part of our Privacy Policy.
1. What these technologies are
A cookie is a small text file a website stores on your device. We also use two related technologies: local storage, which keeps a value in your browser until it is cleared, and pixels (also called tags or scripts), which are small pieces of code that load from a partner’s server and let that partner record that a page was viewed or an action taken. Everything below applies to all three.
2. How we ask for your consent
Strictly necessary technologies load automatically — the site cannot work without them, and the law does not require consent for them.
Everything else — our advertising and measurement pixels — loads only after you press “Accept” in the banner shown on your first visit. If you press “Decline”, no advertising pixel is loaded, no advertising cookie is set, and nothing is sent to our advertising partners. We store your choice and do not ask again unless you reopen the banner yourself.
We also honour the Global Privacy Control (GPC) signal: if your browser sends it, we treat it as a decline.
3. Strictly necessary
| Name | Set by | Purpose | Duration |
|---|---|---|---|
aitm_consentlocal storage | This website | Remembers whether you accepted or declined non-essential cookies, so we do not ask again and so your choice is respected on every page. | Until you clear it or press “Cookie settings” |
__cf_bm, cf_clearance | Cloudflare (our hosting and security provider) | Distinguishes real visitors from automated traffic and protects the site from abuse. | Up to 30 minutes / 1 year |
4. Advertising and measurement — consent required
These load only if you accept. They tell us whether the advertisements we run actually bring people to the site, and they let our partners optimise which people see our advertisements.
| Name | Set by | Purpose | Duration |
|---|---|---|---|
_axwrt, axwrt, _axwrt_ts | AppLovin (Axon pixel); axwrt is set by our own server as a copy of _axwrt | Gives your browser an advertising identifier so that a visit and a subsequent subscription can be matched back to the advertisement you clicked. | 1 year |
_fbp, _fbc | Meta Platforms (Meta Pixel) | Identifies your browser for advertising measurement and audience building. _fbc is set only if you arrive from a Meta advertisement. | 3 months |
When these pixels are active, the following events are sent:
page_view— you opened a page of this website.generate_lead— you clicked a button that opens the AI Tools Master quiz. This is the action our lead campaigns are optimised for.
Each event carries your IP address, browser and device information, the page address, and — for generate_lead — a nominal currency and value used by the platform’s optimisation algorithm. We do not attach your name, email address, payment details, or quiz answers to these events, and we do not send our partners any special-category data.
5. Advertising click parameters
When you arrive from one of our advertisements, the link may carry identifiers such as aleid and alart (AppLovin), fbclid (Meta), or utm_source, utm_medium, and utm_campaign. We keep them in the page address and pass them on to the quiz so that a subscription can be attributed to the right campaign. They are not cookies, and they are not stored on your device by us.
6. Our partners’ own policies
- AppLovin. For more information about AppLovin’s collection and use of your information visit: https://legal.applovin.com/privacy/. To limit how AppLovin uses your data for advertising, see How AppLovin Shows You Ads or submit a request at applovin.com/en/privacy-data-request.
- Meta Platforms. See the Meta Privacy Policy and your ad preferences inside Facebook or Instagram.
7. Changing your mind
Press Cookie settings at the bottom of any page to bring the banner back and make a new choice. Declining stops the advertising pixels from loading on your next page view; cookies already set by a partner can be removed in your browser settings.
You can also block or delete cookies in your browser — see the help pages for Chrome, Safari, Firefox, or Edge. Blocking strictly necessary cookies may stop parts of the site from working.
8. Changes to this policy
If we add or remove a technology, we update this page and, where consent is required, ask for it again. The “last updated” date above shows the current version.
9. Contact
Questions about cookies: support@ilearning-well.com
Teach&Draw Limited, Faneromenis 106, 2nd floor, office 201, 6031 Larnaca, Cyprus. Reg. no. HE385979.